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Sam’s Detailing

Sam’s Detailing is a straightforward, no-nonsense company driven by a passion for all things related to car detailing. As one of my favorite clients, Sam’s enthusiasm for cars matches my own, making our collaboration both enjoyable and fulfilling. I’ve had the opportunity to work on numerous exciting projects with Sam and his team, bringing my unique creative vision to a variety of products and assets. They’ve granted me full creative freedom, allowing me to develop essential tools and materials that they now use daily. This partnership has not only been professionally rewarding but also a lot of fun, reflecting our shared love for cars and detailing.

Sam’s Detailing Case Study

My love for cars and the fun, open nature of Sam’s Detailing, combined with a strong understanding of Sam’s vision and playful approach to an otherwise serious business, resulted in some truly exciting projects over a 12-month period.

Often given creative freedom, I had the chance to interpret many briefs in unique ways. The assets and creative pieces I developed back in 2020-21 remain integral to Sam’s marketing and brand. These include fun icons portraying Sam, tongue-in-cheek stickers, packaging, merchandise, and more.

One of my favorite creations is ‘The Bay’ shirt. The brief involved designing a Habbo Hotel-like depiction of Sam’s detailing bay, featuring key elements such as the ‘F*CK YOU’ crate, Sam’s beloved Porsche, and hidden Easter eggs like new and best-selling products, as well as the lucky cat.

Overall, my collaboration with Sam’s Detailing has been a professionally rewarding and personally enjoyable experience. The projects we’ve worked on together have not only allowed me to showcase my creativity but also to contribute significantly to the brand’s unique and engaging identity.

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