BMW Park Lane
I had the opportunity to collaborate with leading manufacturers BMW, MINI, and Motorrad through a partnership with their flagship stores: BMW Park Lane, MINI Park Lane, and BMW Motorrad Park Lane.
This was a dream client for me, given BMW’s prestigious reputation and my passion for motorsports and cars. Working with BMW and its partner companies provided invaluable insight into the operations of a large, global enterprise. I gained a deep understanding of how BMW maintains its high standards and seamless operations across numerous flagship stores worldwide. This experience not only enriched my professional skills but also fueled my enthusiasm for the automotive industry.
Having the opportunity to create assets for such a prominent flagship store in the heart of London early in my design career presented new challenges and invaluable learning experiences.
I worked on a variety of projects, from short-form video content for BMW and MINI to a social media takeover for MINI’s Electric range. Additionally, I designed large-scale print formats for the showrooms of BMW Park Lane and developed Google Display Ads and paid advertising for BMW, MINI, and BMW Motorrad.
Collaborating with a prestigious brand like BMW comes with its unique set of challenges. They have a rigorous CI (Corporate Identity) checking system for any assets and collateral used in the showroom or on social media. It was essential to familiarize myself with their comprehensive brand guidelines across all three brands and ensure that everything I produced met their exacting standards. This commitment to quality was crucial to maintaining a successful and productive relationship with BMW, MINI, and BMW Motorrad.
